Customer LTV Calculator

Estimate customer lifetime value from order value, purchase frequency, and lifespan.

Formula and method

This calculator uses the values you enter and applies the calculation immediately in your browser. The main output formulas are:

  • Estimated LTV: aov*frequency*years

Some formulas are undefined for certain input combinations, such as division by zero, equal x-values in a slope calculation, or logarithms of non-positive numbers. In those cases the live tool reports that the result is undefined instead of displaying Infinity or NaN.

Examples

  • Example: with Average order value = 80 $, Purchases per year = 4, Customer lifespan = 3 years, this calculator returns Estimated LTV = 960 $.
  • Share this page with a clean URL: https://specwhale.com/tools/ltv-calculator/
  • Try related business & shopping tools when your next step needs another conversion or calculation.

Embed this tool

Paste this snippet into your own site or blog post to embed a live, working copy of this tool. It links back to the full page on SpecWhale.

Frequently asked questions

Is Customer LTV Calculator free to use?

Yes. Customer LTV Calculator is completely free, has no usage limit, and does not require an account, email, or API key.

Does Customer LTV Calculator store or upload my data?

No. Customer LTV Calculator calculates everything locally in your browser. Nothing you type is sent to a server or stored by SpecWhale.

How accurate is Customer LTV Calculator?

Customer LTV Calculator uses a standard formula (see the Method section above for the exact expression). For high-stakes financial, medical, or legal decisions, confirm the result with a professional or an authoritative source before relying on it.

Can I embed Customer LTV Calculator on my own website?

Yes. Use the "Embed this tool" snippet on this page to add a free, working copy of Customer LTV Calculator to your own blog post or page.

SEO and sharing notes

This page has a single clean canonical URL, descriptive metadata, breadcrumb structured data, and internal links to related tools. Supported calculators and converters can also copy a prefilled share link without changing the canonical index URL.